This book explores the author’s view that we are ‘programmed’ that when we believe something we become deaf & blind to any facts that do not support our viewpoint. Scientific facts or data or subject matter experts make no impression and are easily dismissed. We don’t challenge our firmly held passionate beliefs; we are very good at justifying our positions – at least to ourselves! Intelligence is no barrier to believing wacky things. We have always been credulous- its not a 20th /21st century’s phenomenon. Interestingly this is not a simple anti-science positioning, but much deeper within the individual – they KNOW.